How can we grow the Creative Industries Sector in South Australia?

The Creative Industries sector includes the following sub-sectors:

  • Advertising
  • Broadcasting: TV and Radio
  • Craft
  • Design: Architecture, Fashion, Graphic and Web
  • Festivals
  • Literature and Publishing
  • Music 
  • Performing Arts
  • Screen Production: TV, Film, post production, digital and visual effects (PDV) and Game Development
  • Visual Arts and Photography

Read the Creative Industries Discussion Paper and let us know what we can do to grow the sector in South Australia by commenting in the box below.

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Kate Larsen

25 Feb 2020

What do I see as the greatest opportunities for economic growth for our sector?
- Long-term, strategic and bipartisan growth plan backed up by substantive, indexed investment – informed by the needs and ambitions of the State’s creative industries.
- A growth plan that recognises the role of First Nations’ culture and creativity, which is developed and led in collaboration with First Nations Elders, creatives and communities (both through the significant work undertaken in 2012 as part of the Arts South Australia Aboriginal Arts Strategic Plan and through ongoing, meaningful, community-led engagement).
- A growth plan that acknowledges that First Nations arts practice and culture are fundamental to the future for the creative industries in South Australia, and resources them accordingly.
- Continuing (and growing) support for First Nations arts centres in regional and remote communities, where art production can be “the main source of commercial income”.
- Capitalising on federal funding for the new South Australia-based program for emerging First Nations musicians by creating genuine pathways into the Australian music industry.
- Implementing a plan to reinstate (and increase) the State Government’s previous level of investment in the arts, in order to ensure to provide a sustainable base on which sector can thrive and grow.
- More secure, longer-term funding opportunities that allow arts and cultural organisations to transition to more diverse income streams, rather than fail from not having the time to implement those changes effectively.
- Dedicated funding and support to ensure all of South Australia’s creative endeavours are able to be realised (particularly from those who have traditionally been silenced, hidden or marginalised), including the continuation of the Richard Llewellyn Arts and Disability Trust, the introduction of similarly targeted programs for other marginalised communities, and associated awareness raising and logistical activity to encourage and support people to apply by identifying and removing the barriers that prevent them from doing so.
- Streamlining the red-tape associated with grant applications and acquittals to allow artists and organisations to focus on the work and its outcomes.
- Re-investing in grants for individual practitioners to support sustainable careers, including making a long-term commitment to the additional $1million in annual funding promised for independent artists introduced after the last election.
- Re-investing in indexation or growth increases in order to maintain the value and impact of funding.
- Re-investing in international exchange models (such as the Asialink Arts partnership defunded in 2018).
- Investing in work that is innovative, brave and risk-taking.
- Providing opportunities for creative practitioners to participate in affordable and relevant opportunities for professional development, peer-led support and mentorships at every stage of their careers.
- Provision of business skills training opportunities for creative industry professionals (including finance, funding, marketing, market development, etc).
- Recognising the opportunities but also the challenges that digital technologies present in terms of making and delivering work, marketing and communication, community-building, access and evaluation – matching the cost of digital programming on organisations or practitioners with little or no history in the digital space with the skills, financial and resource costs of working in digital technologies.
- Developing pro-active government procurement procedures that prioritise SA-made/based products and practitioners, and that use government-owned/managed spaces to showcase SA arts, craft, culture and creative products.

What are the challenges or obstacles to growth?
- The 2018 State Budget announcements exposed SA’s creative industries to a period of uncertainty, instability, negative readjustment and grief. The longer-term impact of this truncated investment in is likely to include SA organisations reducing their size, programs, engagement and reach, and/or creative practitioners leaving the State (or the sector altogether).
- Lack of visibility and valuing of arts and culture from State and Federal government (including the recent removal of ‘arts’ from the titles of their respective portfolios).
- Division of State arts and cultural organisations across three government departments.
- Lack of investment in the SA Arts Plan and Growth State recommendations.
- Lack of communication about additional $1million funding for independent artists introduced after the last election (which has led to low application rates).

Kate Larsen > Kate Larsen

25 Feb 2020

More/updates at: https://larsenkeys.com.au/2020/02/25/growth-state-a-draft-response/

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Michelle Skye

31 Jan 2020

Something to consider could be utilising people from a few of the mentioned industries to educate “youths”about positive social media consulting use.

Understand that you are 100% in control of the image you post on your socials and what is the message you are sending versus the message you are sending.
Also effects on industry, business opportunities and how they may be perceived by colleagues and potential employers.

How to field negativity but be true to yourself and highlight social responsibilities.

I’m 35 and have utilised it for work over the last 10 years in lots of temp positions but my daughter is fourteen and the naivety she has is astounding.

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John Szach

28 Jan 2020

There have been numerous discussions and surveys regarding storage of radioactive waste in South Australia. I believe there is a opportunity for the Creative Industries Sector to create a procedure to handle, transport and store the waste. The radioactive waste would include low level, mid level and high level. I was on the recent Nuclear Waste Storage Facility Citizens Jury and believe it is possible to create a facility that would benefit the State both financially and environmentally. I have a plan that I believe the public would embrace. I would be most interested in your feed back.

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Brian Musch

13 Jan 2020

Support the Bush Buskateers. A travelling stage show, show casing local Australian Artists and performing an important mental health and environmental stage show. The Bush Buskateers stage show has a message of hope for an international audience. developing since 1995 known and loved nationally. Well worth some investment. Born in S.A. Developed nationally Launched and backed by S.A would be nice.

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Kyle Barnes

14 Nov 2019

I would like to see better promotion of South Australian talent in mainstream media. Like visual artists exhibitions, music talent, designers, science and technology, films and theatre productions. We get so much coverage of our sports teams and people which is great but lack in most other areas. A start could be promoting S. A. made films including short fims and shown in major cinemas and /or outdoor cinema events. I would also like to see films that Media students from tertiary, secondary, primary and even hobbyists make to be shown in public. This will give a sense of achievement, goals to aim for and new talent will be found from directors, screen writers, actors etc.

Government Agency

Creative Industries > Kyle Barnes

15 Nov 2019

Hi Kyle,

Thank you for your input, which we will take into consideration when developing our Sector Plan. You're right that we do have a plethora of amazing artists in SA that we should ensure are celebrated.

If you would like to provide any further feedback, you are welcome to complete the online survey (link is in the 'Get Involved' tab) we’d love to hear more from you about how we can support our creative industries to grow.

We have also announced a series of industry round tables (have a look on the 'Industry Roundtables' tab), and it would be great to hear more about your ideas.

Kind regards,

The Creative Industries Team

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Ania Karzek

08 Nov 2019

Being the festival state, we should grow an annual festival to support creatives of all kinds to come together to showcase and converge. SXSW (Austin, TX) provides an exceptionally effective model. Given we are a sister city to Austin, we may be in a position to negotiate the possibility of leveraging their already massive brand with a spin-off like SXSA.

Government Agency

Creative Industries > Ania Karzek

15 Nov 2019

Hi Ania,

Thank you for your idea, which we will take into consideration when developing our Sector Plan. You're right that our festivals are a strength that we should look at ways to leverage.

If you would like to provide any further feedback, you are welcome to complete the online survey (link is in the 'Get Involved' tab) we’d love to hear more from you about how we can support our creative industries to grow.

We have also announced a series of industry round tables (have a look on the 'Industry Roundtables' tab), and it would be great to hear more about your ideas.

Kind regards,

The Creative Industries Team

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Phill Mueller

01 Nov 2019

Number one priority is to reduce power costs to all industry by 20%. It is one of the biggest overhead costs for any business.
Cut red tape. There's always too many obstacles to start any business.

Government Agency

Creative Industries > Phill Mueller

01 Nov 2019

Hi Phill,

Thank you for your input, which we will take into consideration when developing our Sector Plan.

If you would like to provide any further feedback, you are welcome to complete the online survey (link is in the 'Get Involved' tab) we’d love to hear more from you about how we can support our creative industries to grow.

We have also announced a series of industry round tables (have a look on the 'Industry Roundtables' tab), and it would be great to hear more about your ideas.

Kind regards,

The Creative Industries Team

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Peter Sandercock

31 Oct 2019

How about a series of annual literature awards - awarded to either residents of SA or for books on subjects substantially about SA. They could include fields of literature such as children's, teenager, crime/mystery, historical, sci-fi and fantasy.

Government Agency

Creative Industries > Peter Sandercock

01 Nov 2019

Hi Peter,

Really interesting idea, which we will take into consideration when developing our Sector Plan. Thank you so much.

If you would like to provide any further feedback, you are welcome to complete the online survey (link is in the 'Get Involved' tab) we’d love to hear more from you about how we can support our creative industries to grow.

We have also announced a series of industry round tables (have a look on the 'Industry Roundtables' tab), and it would be great to hear more about your ideas.

Kind regards,

The Creative Industries Team

Government Agency

Creative Industries > Peter Sandercock

05 Nov 2019

Hi Peter,

To add to your comment, I thought it may be useful for you to have some information about the awards and grants that are currently available for writers in SA.

Depending on what kind of activity a writer may want to undertake (eg. professional development or project), and their stage of career, the following Independent Makers and Presenters categories could be appropriate:

Project Grants
https://dpc.sa.gov.au/responsibilities/arts-and-culture/grants/independent-makers-and-presenters/project-grants

Individual Development
https://dpc.sa.gov.au/responsibilities/arts-and-culture/grants/independent-makers-and-presenters/individual-development

Emerging Artist Development
https://dpc.sa.gov.au/responsibilities/arts-and-culture/grants/independent-makers-and-presenters/emerging-artist-development

Fellowship
https://dpc.sa.gov.au/responsibilities/arts-and-culture/grants/independent-makers-and-presenters/fellowships

AFAL is now managed by the State Library. Nominations and entries for 2020 closed earlier this year. See https://www.slsa.sa.gov.au/adelaide-festival-awards-for-literature.

Hope this helps.

Kind regards,

The Creative Industries Team

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David Apps

31 Oct 2019

I have been really excited by a program called Blender recently. It is an opensource project to create a piece of 3d design software and is available to anyone for free. I have been using it to promote techno shows and make videoclips but visited the library the other day to check out their 3d printing facilities. It is one of the most liberating and open forms of artistic expression I have encountered over many years of dabbling in every creative field. On top of that it is completely free with a large community of people recording tutorials on how to use the software on youtube. In this digital era I think it would be good to give the upcoming generation a good foundation in this program as it can result in animations, music video clips or 3d printing. This could help our movie scene but also help to market music, advertise small business and create products. I would like to see government investment into teaching 3d design to the youth but also more advanced 3d printing in Adelaide. I would like to be able to go to a place that 3d prints metal and talk to the people there and come up with a product that can be sold online like an Australian version of Shapeways. More and more this is going to influence how things are manufactured and it is an industry Adelaide can compete in. It would also be fun to have more places that can be booked out like the library's 3d printing services. There might not be a market for it yet but after time a motion capture room that can be booked out for free might be useful so people can record and take home movements they can then map to a 3d model. I also think that great videoclips are one of the best ways to market our local music scene. I would like to see a cost benefit analysis of how the music scene is being supported. I personally think that lots of bands given a smaller amount of money who then go through a few day program like NIES only for music marketing and videoclip creation might have better results than more money spent on a smaller number of musicians.

Government Agency

Creative Industries > David Apps

01 Nov 2019

Hi David,

Really interesting ideas, which we will take into consideration when developing our Sector Plan. Thank you so much.

If you would like to provide any further feedback, you are welcome to complete the online survey (link is in the 'Get Involved' tab) we’d love to hear more from you about how we can support our creative industries to grow.

We have also announced a series of industry round tables (have a look on the 'Industry Roundtables' tab), and it would be great to hear more about your ideas.

Kind regards,

The Creative Industries Team

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Daisy Clover

31 Oct 2019

If you read the reviews of SA written book Scapegoat by Ava Keyes. Note how the Senior Professionals of local and international organisations acknowledge it as an innovative, inventive, creative contribution to help prevent long-term mental health problems. This highlights the concept is a world first, possible potential for mass consumption. South Australian Creative Industries perhaps Screen, TV, Film, Game Development benefit to collaborate or further develop this leading niche solution as creating it will fill an emerging gap in an area of international demand and need. The marketability is it is a solution hidden in plain sight and if created in an entertaining and palatable format will do well internationally and grow South Australia’s creative industry. I suggest SA creatives turn the children’s picture book Scapegoat into the useful, educational, mental health resource, “need of the hour” new product.

Government Agency

Creative Industries > Daisy Clover

01 Nov 2019

Hi Daisy,

Thank you for your input, which we will take into consideration when developing our Sector Plan.

If you would like to provide any further feedback, you are welcome to complete the online survey (link is in the 'Get Involved' tab) we’d love to hear more from you about how we can support our creative industries to grow.

We have also announced a series of industry round tables (have a look on the 'Industry Roundtables' tab), and it would be great to hear more about your ideas.

Kind regards,

The Creative Industries Team

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Craig Walter

23 Oct 2019

For startups and various ventures a Entrepreneurial Bank is required. Instead of sending our innovations to overseas interests we keep them here. This is just like the Swedish entrepreneurial bank AKA the Royal Family that backs its innovations. Another area with long term implications is to develop (has been done actually) a translation system that connects to a Minority Language Library system that not only supports indigenous languages but also opens the gateways to other countries and cultures as part of a cooperative world not a dog eat dog world.

Government Agency

Creative Industries > Craig Walter

25 Oct 2019

Hi Craig,

Really interesting ideas, which we will take into consideration when developing our Sector Plan. Thank you so much.

If you would like to provide any further feedback, you are welcome to complete the online survey (link is in the 'Get Involved' tab) we’d love to hear more from you about how we can support our creative industries to grow.

We will also shortly be promoting a series of industry round tables, and it would be great to hear more about your ideas.

Kind regards,

The Creative Industries Team

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Valeria Alonso

07 Oct 2019

I'm so thrilled for the fantastic work to help grow the creative industries sector in South Australia!

One of the "opportunities" I would like to point out on this paper , is the introductions of languages in the arts. Investing on "languages productions": eg languages theater productions, language plays, film & television, music- investing on languages choirs for the community and in education. In South Australia, "languages" are part of ACARA (Australian Curriculum) which mean 1 in every child is learning a language through education. But, what are we doing with those languages to motivate children and encourage job opportunities by having a language?

this is why we need to introducing "languages" in the arts, because it can bring can bring an economic growth for job opportunities, tourism & international collaborations.

If we want to promote diversity in Australia or overseas opportunities - we need to start looking in implementing "languages" in our creative industries!

Government Agency

Creative Industries > Valeria Alonso

08 Oct 2019

Hi Valeria,

Thank you for your insightful comment, which we will take into consideration when developing our Sector Plan.

If you would like to provide any further feedback, you are welcome to complete the online survey (link is in the 'Get Involved' tab) we’d love to hear more from you about how we can support our creative industries to grow.

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